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“IWTLY” (I Want to Love You) is a billboard project, with incarnations in both painted and electronic LED video media. All versions contribute to the reciprocal dialog inherent in public messages. 2001-2005

IWTLY fairly pulses with excitement at the prospect of being watched. Designed as a continuous loop, it means to provoke the relations of affinity offered by images in the public arena. Exhibited on painted and video billboards in Los Angeles and Pittsburgh, IWTLY maintains a relationship with advertising that asserts the elliptical reciprocity of seeing and being seen.


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